There are a lot of factors that go into a customer’s decision to make a purchase from your company.

When I’m deciding whether or not to buy something, for example, I typically ask my friends for recommendations and then do a lot of online research of my options.

And since it’s so fast and easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you — and that can have a huge impact on if a customer purchases from you or not.

The fact of the matter is, your company’s best marketers and sales reps aren’t your employees — they’re your existing customers.
Continue reading “How to Ask & Get Good Customer Reviews [+Examples]”

For consumers, there’s just something about the word “SALE” that grabs our attention. Even if we’re not planning to make a purchase, just knowing that something is on sale makes us want to take a closer look. We often buy everyday items without giving it much thought. But when one of those items is discounted, we feel better about buying it because we got a good deal.

For businesses, the word “SALE” is an opportunity to turn a potential buyer into a likely one. There’s a lot of competition out there so the sooner you can catch a consumer’s eye, the more likely you are to turn them into a customer—your customer.
Continue reading “How to Use Coupon Codes in Your Text Message Marketing to Increase Sales”

Here are 9 ways you can be that brand on social that people love to follow.

What’s that one brand you love following on social media? You know…that company where every time you see a post, it makes you chuckle before scrolling on your merry way?

Social media can be powerhouse when it comes to communicating with customers. Maybe you’re providing your main service through Facebook—like SnapTravel’s Facebook bot that helps you book travel accommodations.

Continue reading “Using social media to communicate with customers: How to nail it”

Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing those people so you can build customer relationships that last.

In this guide, we’ll take a deeper dive into why building customer relationships is so important as well as share nine strategies to help you get started.

Why building customer relationships is important

Social media has changed the way businesses and customers interact with each other, and it’s important that social media is seen as an avenue for real-time communication and feedback.

Continue reading “9 Tips to Build Customer Relationships with Social Media”